Sales training programs help salespeople learn and improve their selling techniques, skills, and processes. The ultimate goal is improving bottom-line results.
For example, a 100-person sales team with $1 million individual quotas and a $50,000 average deal size translates to a $20 million increase in revenue.
But with thousands of options, finding the best sales training program for your budget, team size, focus, and needs isn't always easy.
We've rounded up some of the most valuable training programs at a variety of price points, locations, themes, and delivery choices to get your team closing deals with integrity, speed, and confidence.
Keep reading to learn more, or jump to the section that’s interesting to you using the links below.
What is a sales training program?
A sales training program can be a virtual or live course, seminar, or workshop that assesses the skill level of a sales rep, coaches them on improving their skill set, and validates their new education and skill with a certificate, badge, or another type of credential.
While it’s fair to say that your team will function well enough without participating in a sales training program, don’t overlook the benefits of what a few hours of ongoing education can do.
If you’re a candidate applying for a new role, switching companies, or seeking a promotion, a sales training credential can boost your resume from "comparable" to "extraordinary" when you’re up against some tough candidate competition.
But which program is right for you and your team?
Recommended Resource: Free Sales Training Template
No matter how you train your salespeople, make sure you document goals and progress with this free sales training template. Click here to download it for free.
Best Sales Training Programs
- Inbound Sales
- Sales Training and Strategy
- Corporate Visions Training and Consulting
- Richardson Sales Performance
- Driving to Close
- Sandler Solutions
- High-Impact Sales Management Training
With thousands of sales training programs on the market, how can you tell which ones will serve your team best? Ultimately, your business will choose criteria for what makes a successful training program, but to get you started, here are some of the important factors HubSpot looks for:
- Location: Is the training delivered virtually, or will the trainer come to you?
- Length: How will you fit training into your and/or your sales team's schedule?
- Focus: Does the theme address a challenge you or your reps are facing?
- Price: Can you anticipate the return of the training will be at least five times its price?
- Intended audience: Are you in the relevant industry, market, or role for the specific training you’re after?
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Free Sales Training Template
Use this template to set up a 30/60/90 day sales training and onboarding plan.
- 30/60/90 Day Goals
- People to Meet
- Feedback/Review Process
- And More!
We chose the best sales training programs using a combination of independent research and analyzing user reviews. Each item in this list should help you answer these questions for your team and company.
1. Inbound Sales: Best Free Online Sales Training
- Vendor: HubSpot Academy
- Location: Online
- Length: 2 hours and 11 minutes
- Focus: The inbound sales methodology
- Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers
- Price: Free
Learn how to sell with integrity by taking this free virtual course on the inbound sales methodology. Inbound sales transforms sales to match the way people buy.
This approach helps sales teams personalize their approach and connect with target customers. This deeper connection can help you close more deals.
Once you've finished the course and passed the exam, you'll get a badge to display on your LinkedIn profile, email signature, and website.
Pro tip: You can create email signatures using HubSpot's free email signature generator.
Key Lessons
This sales training course covers five key lessons over 22 videos. It also includes quizzes to test how well you retain each lesson.
From identifying potential buyers to developing personalized presentations, this course is comprehensive. Key lessons include:
- Inbound sales fundamentals
- Buyer prioritization
- Attracting customer attention
- Understanding the buyer journey
- Delivering personalized presentations
Some important takeaways from this comprehensive course are:
- Understanding the buyer's journey and aligning your sales strategies to match.
- Building trust by providing value to your prospects.
- Data-driven techniques for prospecting and lead qualification. Creating personalized presentations that resonate with your potential buyers.
- Using insights gathered during the sales process to tailor your messaging and address specific pain points.
- Sales tools and technologies that can streamline your sales process.
Pros
- Comprehensive and free, making it accessible to a wide range of salespeople and sales managers.
- Focus on trust-building sales practices for a customer-centric and authentic approach to sales.
- Flexible and convenient online program that gives you the freedom to access the training at your own pace from any location.
- Offers practical and actionable insights to immediately use in your day-to-day activities.
- Training shows how to make the most of HubSpot's CRM for immediate application of learnings to your existing sales process.
- Quick time commitment for quick results.
Cons
- Online-only format with limited interaction may not be a fit for every learning style.
- Self-paced program with minimal personalized guidance may not be a fit for all learners.
- Centers on a specific sales method that may not be a right fit for every sales culture and situation.
2. Sales Training and Strategy: Best for Sales Process Training
- Vendor: Marc Wayshak
- Location Online
- Length: Varies
- Focus: Sales strategy and process; prospecting strategies
- Intended audience: High-level salespeople and sales-focused entrepreneurs
- Price: Contact Marc Wayshak
Marc Wayshak is a renowned expert and bestselling author in sales training and strategy.
Sales leadership often struggles with the same challenges:
- They don't have enough superstar salespeople.
- They're losing deals to a low-cost competitor.
- Every rep is using a different playbook.
- Results are inconsistent.
- Their team is focusing on the wrong type of buyers.
Wayshak delivers custom training to organizations of all sizes to help them overcome these obstacles. His ultimate goal is to help clients 10X their investment.
Wayshak's sales training and strategy programs offer a transformative experience for sales leadership. It's an excellent choice for anyone who wants to optimize sales performance and growth.
Key Lessons
The Accelerator Lab Program for individuals focuses on the Sales Insights Method. This program includes:
- How to use his proven selling methodology
- A tested prospecting strategy
- Direct mentorship
There is also sales team training that offers access to a full archive of sales courses, templates, and certifications. Highlighted training topics include:
- Developing the skills and techniques that can turn ordinary salespeople into top performers.
- Creating a compelling value proposition and differentiation strategy.
- Establishing a consistent sales process across the organization. Creating a standardized sales playbook.
- How to find and target ideal customer profiles effectively.
- Effective prospecting techniques to generate a consistent stream of high-quality leads.
- Practical strategies for overcoming objections.
Pros
- Offers custom training tailored to the specific needs and challenges of each individual and organization.
- Focuses on tangible outcomes to boost sales performance.
- Offers expert guidance from renowned sales experts.
- Covers a range of critical topics for a well-rounded understanding of key sales principles and tactics.
- Customized, results-driven approach.
- Covers common sales challenges with practical strategies.
Cons
- While there are some short free trainings on the site, this program requires a conversation for pricing details.
- Program lengths vary, which can be challenging for team planning.
- Centered on a specific sales methodology that may not be a right fit for every situation.
3. Corporate Visions Training and Consulting: Best for Customer Focused Sales Training
- Vendor: Corporate Visions
- Location Virtual
- Length: Not specified
- Focus: Science-based sales and closing deals
- Price: Available upon request
Proving value to the customer is often considered a marketing job, but this couldn’t be further from the truth. The perceived value is enough to get customers through the door, but is it enough to close the deal?
With this training, sales teams learn how to demonstrate the value of a product and service using buyer psychology. This program teaches a process from tested theories and research. It's designed to make it simple for sales teams to customize their messaging to each individual customer while making a sale.
It offers an understanding of how customers frame value and make choices. This helps salespeople offer value in any situation, creating a more personalized sales experience.
Key Lessons
While the core of this sales training program is in buyer psychology and relationship-building, the training touches on several key topics:
- Messaging, with strategies to help create new opportunities, close deals, and grow your customer base.
- Developing content for sales enablement.
- Building sales skills like creating a sales pipeline.
- Working on marketing skills to create memorable and influential images, stories, and presentations.
- Customer success skill-building to address churn and other common challenges.
- Remote and high-velocity sales skill development.
- Coaching for individual learning and reinforcement.
Pros
- Teaches sales techniques rooted in buyer psychology.
- Emphasizes relationship-building, addressing a key challenge for sales teams.
- Offers tips for customer-specific product differentiation.
- Comprehensive training and consulting services for ongoing support and guidance.
Cons
- Offers effective techniques, but success in real-life scenarios may vary.
- This training may also need extra work or customization to align with the existing sales culture in an organization.
- This program requires a conversation for pricing details.
- Focus on a specific philosophy may mean that extra training in other sales areas will be necessary.
Free Sales Training Template
Use this template to set up a 30/60/90 day sales training and onboarding plan.
- 30/60/90 Day Goals
- People to Meet
- Feedback/Review Process
- And More!
4. Richardson Sales Performance: Best for Online Sales Training
- Vendor: Richardson
- Location Online training
- Length: One day of in-person training or two days of virtual training, with extra online resources
- Focus: Behavioral selling
- Intended audience: Sales teams
- Price: Varies
Richardson helps businesses achieve impressive growth through content and process alignment to change team behaviors and drive improved sales results.
The virtual platform for the training offers professionals highly relevant content and engaging delivery that enables the sales team to immediately apply what they’ve learned.
This collection of sales training programs centers on the most critical selling behaviors. It's customized learning to help your sales team learn and apply those behaviors during calls, emails, and more. And there are customization options within each program to enhance skills by sales stage and complexity.
Key Lessons
This program has up to 12 unique courses in each of the following target areas:
- Create a pipeline
- Win opportunities
- Grow accounts
- Sales management
Some of this sales training highlights a specific segment or skill, while others connect vital skills within a target role, like sales management. Other key lessons in these trainings include:
- Strategic alignment for sales strategies with business goals.
- Behavioral change within sales teams to improve sales performance.
- Customizing sales approaches to build trust and close deals.
- Testing new strategies and techniques for faster results.
- Building a results-oriented mindset.
Pros
- Customized training for specific business needs and challenges.
- Virtual program that offers flexibility and convenience.
- Focus on tangible business impact.
- Offers tools to immediately apply learning to practical daily tasks.
- High-quality engaging educational content.
Cons
- This program offers a wide range of programs, so if you're an individual or small team looking for training, the choices could be a bit overwhelming.
- Requires a conversation for pricing details.
- Virtual training may not be a fit for every team.
- Intensive training can be time-consuming for some teams.
5. Driving to Close: Best for Hybrid Sales Training
- Vendor: John Barrows
- Location On-site
- Length: One day
- Focus: Sales meetings, objection handling, and closing
- Intended audience: B2B sales teams
- Price: Individual training subscription is $420/year. Contact John Barrows for team training pricing.
John Barrows has a strong reputation in sales training, with sales acumen recognized by Forbes, LinkedIn, Inc., and more.
In a single day, this John Barrows onsite training will help you and your team members:
- Run effective meetings with potential customers.
- Boost your ability to analyze opportunities.
- Address objections in a way that suits your personality and selling style.
- Use different closing techniques depending on the situation.
He'll also share a customized manual with sample emails, calls, and customer success templates. This resource allows you to immediately adopt the takeaways you've picked up. This training is also available online on-demand.
Key Lessons
This sales training professional offers a wide range of trainings that cover a range of sales skill sets. This specific training includes:
- A roadmap and templates
- Negotiations
- Meeting strategies
- Questioning skills
- Objection handling
- Qualifying leads
- Running a sales meeting
- Follow up strategies
- When and how to close
These lessons focus on maintaining urgency, managing objections, negotiating, and closing sales deals. Each training also has quizzes and activities to reinforce learnings from each session.
Pros
- Onsite and online async training choices for continued learning.
- Perfect session length for sales teams to learn and apply training strategies.
- Relatable examples and lesson structure for beginners.
- Direct and practical lessons in important sales skills like objection handling.
Cons
- More real-life examples in training could be helpful.
- Condensed format of the program is an advantage, but may not cover topics deeply enough for some teams.
- Customized resources, such as templates, may not be useful for every team.
6. Sandler Solutions: Best for In-Person Sales Training
- Vendor: Sandler
- Location Find a training center near you
- Length: Ongoing
- Focus: Sales process
- Intended audience: B2B salespeople
- Price: Varies
Sandler uses a methodical approach designed to make concepts stick — so you don't invest in a costly sales training program only to have your sales team forget most of it 90 days later. What makes this approach unique is that it’s based on survey data with research authority that spans across the globe. All this delivers tangible value that your business will positively impact your business’s bottom line.
The sessions cover the entire sales process, from building rapport and setting initial expectations to giving demos and negotiating.
The focus of this sales training program is sustainable change, with an emphasis on motivation and engagement.
Each team training begins with a team evaluation for personalized impact. Then, each program centers on accountability for learning outcomes. This helps make sure that your training investment sees long-term returns.
Key Lessons
Trainings focus on these six sales areas:
- Sales training
- Prospecting
- Sales leadership
- Expanding accounts
- Personal and professional growth
- Customer success
Teachings in the skills above center on the Sandler selling system. These lessons vary by topic, but generally focus on:
- Building rapport and qualifying prospects
- Delivering quality sales presentations and demos
- Overcoming objections
- Successful negotiation
This training program also offers sales certifications and training for enterprise selling.
Pros
- Lessons center on behavioral change for lasting impact.
- Training methods spring from global survey data and authoritative research.
- Program covers the entire sales process.
- Offers ongoing support beyond the initial training sessions.
- Gives sales teams a chance to connect and network with other sales professionals.
Cons
- Requires an ongoing time commitment.
- Long-term impact depends on team retention and ability to execute learned skills.
- May not be as flexible as other sales training programs.
Free Sales Training Template
Use this template to set up a 30/60/90 day sales training and onboarding plan.
- 30/60/90 Day Goals
- People to Meet
- Feedback/Review Process
- And More!
7. High-Impact Sales Management Training: Best for Sales Management Training
- Vendor: Sales Readiness Group
- Location: On-site, online, or both
- Length: Three days on-site or ten weeks of blended learning
- Focus: Training sales managers to become better sales coaches, improve how they manage sales performance, hire sales stars, and motivate, and lead their teams
- Intended audience: B2B sales teams
- Price: Varies depending on team size
Sales managers often train with their teams. They may also complete leadership training to prepare them for sales management.
But even the best training in those two siloed areas may not prepare sales managers to get the best from their sales team.
To convince prospects of their product's value, salespeople must be able to coach as well as manage a team. This training program supplies reps with the information and strategies they need to drive sales performance effectively.
Sales Readiness Group recognizes that each organization is unique. It uses pre-training consultation, customized case studies, and exercises to make sure the content is relevant to participants.
Large or rapidly growing companies can also take advantage of SRG's licensing program. Buy the license for the curriculum, then repurpose and reuse the program however and whenever you'd like.
Key Lessons
High-Impact Sales Management Training offers lessons in five key areas:
- Sales coaching
- Sales performance management
- Pipeline management
- Sales leadership
- Recruiting & hiring
Each area includes lessons that dive into how to excel as a sales manager. This training also includes interactive workshops that feature business-driven exercises and role-playing scenarios.
Whether they're learning about the differences between managing and coaching, understanding performance gaps, or practicing pipeline reviews, this training is a comprehensive program for managers in sales.
Pros
- Improves coaching and mentoring skills.
- Offers tools for sales performance management.
- Develops leadership skills for building a strong sales culture.
- Builds knowledge for recruiting and retaining sales talent.
- Flexible learning for sales teams.
- Highly personalized training programs.
Cons
- Requires a consultation for pricing, which could be a detractor for some teams.
- Intensive training can be time-consuming for some teams.
- Offers effective techniques, but success in real-life scenarios may vary.
Sales Training Courses
You've looked at our top sales training recommendations in detail. But every sales team is unique, and you may still be searching for the perfect sales training for your team.
As you scan through the sales training courses below, think about the most urgent training needs for your team. These needs might include:
- Communication skill development
- Objection handling
- Relationship-building
- Specific sales techniques
You may also want to take a look at the common blockers teams run into with sales training:
- Reluctance to commit. Sales training can get uncomfortable because it tests people by asking them to learn new ideas and strategies. To address this, find training that aligns with your company culture.
- Time constraints. Your team may be so busy with their day-to-day tasks that they may worry about the time training will take from their other responsibilities. Figure out how much time your team can take to dedicate to training. Then, clearly set aside that time for your team to commit and get the most from their sales training.
- Limited financial resources. If you're an individual looking for training, there are many great free resources for sales training, like the Inbound Sales Certification course or this quick sales training template.
- Choosing the wrong program for your needs. There is a lot of competition in the sales training market, so it's important to fully consider your choices before committing to a program.
Online Sales Training Programs
8. Introduction to Sales
- Vendor: GoSkills
- Location Online
- Length: 18 hours
- Focus: Introductory training on sales
- Price: Individuals $29 per month or $199 per year; Teams $29 billed monthly or $14.50 per month billed annually
In 31 practical tutorials, sales professionals can expect to receive tools and techniques that shape their attitudes, beliefs, and emotions to achieve success in sales. Psychology, personality, and real-world advice are the pillars of this accredited training which makes it perfect for beginners.
Premium video tutorials and personalized learning are available in a mobile format so students can learn on the go. The best part is, you can learn at your own pace with the unlimited tests and quizzes to make ensure you retain the information in the course.
9. 21st Century Sales Training for Elite Performance
- Vendor: Brian Tracy
- Location Online
- Length: 12 weeks
- Focus: Sales skills
- Intended audience: Salespeople
- Price: $997
This three-month virtual course goes through seven key facets of sales: Prospecting, developing trust and credibility, figuring out the buyer's needs, overcoming resistance, selling value, closing, and getting referrals and repeat business.
Along with 24 videos you can rewatch at any time, you'll also get workbooks, role-play exercises, and bonus training modules. Each of these features helps you get a little bit better at prospecting, building rapport, and closing the sale.
Free Sales Training Template
Use this template to set up a 30/60/90 day sales training and onboarding plan.
- 30/60/90 Day Goals
- People to Meet
- Feedback/Review Process
- And More!
10. Cold Calling Training
- Vendor: Art Sobczak
- Location Online
- Length: Approximately two hours of self-paced video modules per week over four weeks
- Focus: Sales calls
- Intended audience: Inside or outside sales professionals
- Price: Available upon request
Reps who rely on the phone as their primary communication method will benefit from this comprehensive training program. Over the course of one month, participants will learn how to engage buyers in the first few seconds of a call, resolving objections, adding value at every touch, securing a follow-up call, and more. Along with the videos, you'll get access to a workbook, live coaching sessions, and an online forum.
11. AE Sales Management
- Vendor: Sassy Sales Leadership
- Location Online
- Length: 6 days; two hours per day
- Focus: Account executive sales management
- Intended audience: For sales managers in their first two years of management
- Price: $1600 for live-virtual course
This course will give rookie managers an introduction to best practices in sales leadership, like coaching, customer acquisition, and territory planning. It's for SaaS salespeople and includes lectures, community engagement, and real-world exercises.
What makes this course unique is that it covers the specifics of SaaS selling. Deal structures, forecasting, culture, closing, and perfecting your selling process are all part of this course. It's a powerful way to get your team selling faster and closing high-dollar deals more often.
12. Inside Sales Training
- Vendor: SalesBuzz
- Location Online
- Length: Eight weeks
- Focus: Sales skills and process
- Intended audience: SDRs, BDRs, and account executives
- Price: Contact Sales Buzz for a quote
In this training program, inside sales professionals will learn how to engage prospects, book appointments, delve into their prospects' motivations, resolve their concerns, and close.
There's a graded exam after every training session, so reps can gauge their understanding and sales managers can track progress.
13. Sales Prospecting Advanced Techniques
- Vendor: SalesScripter
- Location Online
- Length: 13 hours
- Focus: Sales prospecting methodology
- Intended audience: Inside salespeople, sales managers, sales trainers
- Price: Free
In sales, your statements and questions to prospects can mean the difference between failure and success. But even though a salesperson's words are their most valuable tool, many salespeople still improvise when they call, email, or meet with prospects.
This program is designed to give you a strategy-backed process. It covers building a value proposition, asking the right questions, closing more effectively, and more. Not only will you sell more, but selling might even become more fun.
14. Iannarino Sales Accelerator
- Vendor: Anthony Iannarino
- Location Online
- Length: Ongoing
- Focus: Sales skills
- Intended audience: Self-taught salespeople, entrepreneurs
- Price: Available upon request
This sales training and membership community are designed for continuous learning. Each month, participants receive a new "How To" lesson on a core sales skill set. They also get to attend a live Q&A webinar with Iannarino.
Membership also comes with access to a private forum so members can answer each other's questions, share strategies, and give feedback and support.
15. GTMNow Sales Training
- Vendor: Harris Consulting Group
- Location Online
- Length: Varies
- Focus: Full-funnel sales training and process development
- Intended audience: B2B sales teams, SDRs, AEs, directors, and managers
- Price: Varies; or contact Richard Harris at richard@saleshacker.com
Richard Harris, who leads these consulting and training programs, has held almost every sales position possible: SDR, inside sales rep, inside sales manager, director of sales, VP of sales, and director of sales operations. As a result, he can provide both high-level guidance and tactical training.
This training is on everything sales including crafting SLAs (service level agreements) between sales and marketing, designing your sales team's organizational structure and compensation plan, and implementing a sales tool stack.
16. Virtual and Online Action Selling
- Vendor: Action Selling
- Location Online
- Length: 3-12 hours
- Focus: Selling to your company’s buyer personas
- Price: Available upon request
In one 120-minute online video training, training participants will work with two moderators and eight role-play actors who help assess and strengthen their sales skills.
A unique part of Action Selling’s training framework is it teaches participants how not to apply each selling skill, then the moderators explain the best approach for various scenarios. Role plays reinforce those learnings so that participants learn the correct way to sell their products and services.
17. ASLAN Sales Training
- Vendor: ASLAN
- Location Virtual
- Length: Three months
- Focus: Leadership, inside sales, field sales, call center sales
- Price: Available upon request
Whether you’re looking for leadership, inside sales, field sales, or call center training, Aslan has a program that’s right for you. In three months students of this program will prepare to meet business objectives through sales. Next, they’ll ignite change by working with instructors either onsite or virtually to complete a train-the-trainer certification. Finally, students can transform their business with a new sales process through ongoing development of their front-line team.
To manage this unique framework, Aslan offers a cloud-based dashboard to simplify coaching and track the activities that drive results.
18. Bespoke Online Training
- Vendor: MTD Sales Training
- Location Online
- Length: Varies
- Focus: Varies
- Intended audience: Varies
- Price: Varies
If you want to build an online sales training program that's optimized to your team's needs, learning preferences, and more, this is a good pick. You'll work with the MTD Sales Training team to design a program involving video, animation, audio, role-playing, and/or quizzes. The format can range from 20 15-minute sessions to 40 5-minute sessions, so you can fit it perfectly into your reps' schedules.
The platform’s flexible and responsive, too. If your salespeople like to learn on the go, opt for a smartphone and tablet-specific course. If they spend most of their time at their desks, a laptop-enabled course is probably preferable.
19. SALESDOCk Academy
- Vendor: SalesDock
- Location: Online
- Length: Four modules with over 20 lectures, so training can be completed in just a few hours.
- Focus: Comprehensive sales training with templates and worksheets
- Intended audience: Sales professionals in tech, SaaS, manufacturing, distribution, telecom, and utilities
- Price: The Core plan starts at €349.
Are you a sales leader looking for predictable results? This program may be for you. Sales leaders will help you put in the right sales process in place for your market, product, and revenue goals.
Along with online training, this program offers a certificate of completion and online support.
Free Sales Training Template
Use this template to set up a 30/60/90 day sales training and onboarding plan.
- 30/60/90 Day Goals
- People to Meet
- Feedback/Review Process
- And More!
Onsite Sales Training Programs
20. Hoffman Training
- Vendor: Jeff Hoffman
- Location Nationwide
- Length: One day
- Focus: Prospecting, discovery, negotiation, closing, and sales management
- Intended audience: Sales reps and managers
- Price: Contact Hoffman Training for pricing information
Hoffman workshops span the entire sales cycle, from getting a prospect’s attention to successfully winning their business. Their workshops and corporate training programs are packed with information which means they're ideal for salespeople who are eager to improve their performance.
21. BE BOLD Live Training Session
- Vendor: Jeff Shore
- Location On-site
- Length: One day
- Focus: Mental selling roadblocks
- Intended audience: Salespeople
- Price: Varies
Every salesperson dislikes or fears elements of selling, whether that's calling prospects, responding to objections, or negotiating price. Jeff Shore's one-day workshop teaches sales reps how to find what makes them uncomfortable and overcome it.
The training includes video case studies, a performance challenge, and group practice sessions. To reinforce the curriculum, you can purchase eight skill development video lessons.
22. SPIN® Selling
- Vendor: Huthwaite International
- Location International, click here to find a course near you
- Length: Two to three days
- Focus: Asking questions and building value
- Intended audience: B2B sales
- Price: Available upon request
Huthwaite International developed SPIN® Selling based on the largest observational research study on what makes a successful B2B salesperson.
Participants will learn the value-creating behaviors that are most aligned with increased profit. The course is available through a range of formats to suit business needs, and each path is designed to give salespeople a comprehensive learning journey that will optimize the workplace transfer of new skills for the best return on investment.
23. Strategic Social Selling
- Vendor: Tony Hughes
- Location On-site
- Length: Two days or four half-day sessions
- Focus: Social selling
- Intended audience: B2B salespeople (recommended 20 participants or less)
- Price: $2,200 per day plus $395 per participant for course materials; any additional venue, AV equipment, and travel costs
This course helps salespeople craft a strong personal brand, create a strategy for building their network, use social platforms to research and engage with prospects, and use trigger events for timely outreach.
According to Hughes, this program helps, "salespeople become 'micro-marketers' who personally own the process of creating a sales pipeline." By developing their personal brand using social media, reps will learn prospecting skills that help them reach their target audience better with a higher propensity to close deals.
Types of Sales Training Programs Available in Multiple Formats
24. Selling With Stories
- Vendor: Hoffeld Group
- Location Varies
- Length: Two days
- Focus: Sales messaging and communication
- Intended audience: Salespeople, managers, trainers, and business leaders
- Price: Contact Hoffeld Group
The right story, presented in the right way, can change the course of a sale. In this hands-on workshop, you'll learn the science behind telling persuasive stories. The lessons include when to tell stories in the sales process for maximal impact and the four parts of a compelling narrative. Attendees will also have the opportunity to create their own stories — so they'll be ready to inspire change in their prospects by the time they leave.
25. Consultative Selling Skills
- Vendor: Richardson
- Location On-site training paired with an online platform
- Length: One to two days of in-person training (ongoing learning using Richardson's Accelerate platform)
- Focus: Relationships selling
- Intended audience: Sales teams
- Price: Varies
Richardson's Consultative Selling program focuses on leveraging technical excellence, deciding client needs, and articulating value. After reps have taken the course, they'll know how to run engaging, productive sales calls, offer insights, link their prospects' objectives and pain points to available solutions, resolve objections, manage resistance, and more.
This training pairs instructor-led training sessions with an online program. Salespeople can access the content on their phone, making it easy to learn on the go or refresh their memory after the course is over.
26. Insight Selling
- Vendor: RAIN Group
- Location: Your choice
- Length: Two days
- Focus: Insight selling
- Intended audience: B2B sales teams
- Price: Contact RAIN Group
According to RAIN Group's analysis of 731 purchases, the salespeople who close deals give buyers fresh information and ideas three times more often than other reps. If you're hoping to set yourself apart from the pack, drive demand for your solution, and help your prospects think about their business in new ways, this training session will be invaluable.
It's available in several different formats: email and mobile app, online, virtual instructor-led training programs, and on-site training.
27. IMPACT Sales Team Training
- Vendor: The Brooks Group
- Location On-site, online, or both
- Length: Varies
- Focus: Varies
- Intended audience: Salespeople and managers
- Price: Varies
According to The Brooks Group, "The most expensive training you'll ever do is training that soaks up your resources without delivering its intended results." That's why every program is customized to the company's structure, market, management process, KPIs, culture, business drivers, talent, and sales methodology.
How does The Brooks Group learn all of that? Through ride-alongs and field observations, account reviews, interviews with salespeople, managers, and executives, an audit of the sales org, personalized assessments, customer interviews, and more.
If you're thinking that sounds time-intensive, you're right: It typically takes 3-12 weeks to develop the customized training. But, The Brooks Group promises you'll see a permanent improvement — not just a temporary boost in sales.
Free Sales Training Template
Use this template to set up a 30/60/90 day sales training and onboarding plan.
- 30/60/90 Day Goals
- People to Meet
- Feedback/Review Process
- And More!
28. Engage Selling
- Vendor: Colleen Francis
- Location On-site or online
- Length: Varies
- Focus: Sales process and performance
- Intended audience: B2B sales teams
- Price: Varies
If you decide to partner with Engage Selling, Colleen Francis will perform an in-depth assessment of your sales team before the training itself. You can expect to receive highly customized training that addresses the areas with the biggest opportunities for improvement.
Four of the areas Coleen focuses on in the course are: Sales organization, sales process, sales performance management, and sales training and support. Each of these ensures that your team is executing the right strategy to achieve your business objectives and goals.
29. Sales Training for Managers
- Vendor: Anthony Cole Training Group
- Location On-site training paired with an online learning platform
- Length: One to three days of in-person training (ongoing learning using ACTG’s online platform)
- Focus: Developing sales leaders
- Intended audience: Sales managers, LOB leaders
- Price: Varies
For over 25 years, Anthony Cole Training Group has helped companies close the sales opportunity gap. And for over a decade, they've been perfecting their trademarked and leading-edge certification program: Sales Managed Environment®.
This program helps sales leaders unlock their leadership potential with content designed to engage managers and help them develop the essential skills for setting standards, coaching, motivating, and recruiting. Anthony Cole Training Group combines high-quality leadership content with an easy-access, one-stop portal that puts learning into action.
30. Accelerate Your Sales
- Vendor: Jill Konrath
- Location Varies
- Length: Conference break-out session, half-day, or full-day
- Focus: Prospecting
- Intended audience: B2B sales teams
- Price: Contact Jill Konrath
Are you struggling to make inroads at your target accounts? This workshop might offer the strategies you need. It covers the changing sales environment, the elements of a strong value proposition, how to use sales intelligence and trigger events, effective calls and voicemails, and more. There are also several ways to reinforce and extend the lessons covered in the workshop, such as virtual seminars, coaching, and video lessons.
31. Sales Negotiation Training
- Vendor: Negotiation Experts
- Location On-site (international) and online
- Length: Half-day to 30+ days
- Focus: Negotiating skills
- Price: Available upon request
The Negotiation Experts offer an at-your-own-pace course designed to help you close bigger deals faster. Students taking this course will explore techniques for persuasion and influencing, countering objections, and strategic planning.
If you’re looking for a new role or a promotion, you can make your newfound skills even more competitive by taking the Procurement Negotiation Training which gives you access to real-world simulations and professional buyers to practice with.
32. Value-Based Sales Training
- Vendor: ValueSelling Associates
- Location Virtual or in-person instructor-led training, on-demand courses
- Length: At your own pace
- Focus: Developing a sales process for your team
- Price: Available upon request
A unique approach to sales training is a benefit that every company can appreciate. ValueSelling Associates doesn’t take a cookie-cutter approach to sales training. Whether you need ongoing training that can scale as your team grows or you need a flexible at-your-own-pace style of learning, Value-Based Sales Training could be the right fit.
The program starts by engaging leadership to help diagnose the root cause of sales issues. Then the ValueSelling Associates get to work designing a practical and tailored program that the sales team leadership can own and manage.
33. GPStrategies Sales Training
- Vendor: GPStrategies
- Location Virtual or in-person instructor-led training, on-demand courses
- Length: At your own pace
- Focus: Sales performance improvement solutions
- Price: Available upon request
How much do your sales managers consider how and why a process is the way it is? Chances are, probably not enough. GPStrategies offers a sales training program that connects sales performance to sales proficiency.
The customer experience and product knowledge are the keys to building this proficiency in the program so that sales teams who complete it can consistently outperform expectations.
34. Ariel Sales Training
- Vendor: Ariel
- Location Virtual or in-person instructor-led training
- Length: At your own pace
- Focus: Leadership and presence and written communication
- Price: Available upon request
Ariel Sales Training uses virtual and digital programs to foster better communication around sales objectives, processes, and goals. This particular training is delivered to over 20,000 people each year in eight different languages across four continents. Teams that operate across the globe will appreciate this training approach because it confirms each rep gets the same quality experience no matter where they work.
Early career professionals to senior leaders will complete the program with proficiencies in leadership, written communication, and working collaboratively to achieve business goals. Subject matter experts will learn the delivery of the value proposition of the products they sell to close deals.
35. Mandel Sales Training Programs
- Vendor: Mandel
- Location Virtual and Online
- Length: Not specified
- Focus: Presentation, conversation, and listening skills
- Price: Contact Mandel for pricing
Communication is a foundational component of great sales training, and with Mandel, this skill gets the attention it deserves in the sales process. This training program specializes in presentation, conversation, and listening skills that will help you and your team assess the true needs of your prospects. You’ll be able to close the deal and surface the value in new products or services as you upsell or cross-sell later on.
36. Sales Recruitment Training
- Vendor: Sales Gravy
- Location Virtual and Online
- Length: Eight hours, but can be expanded to two days
- Focus: Recruiting, interviewing, selecting, onboarding, and retaining (RISOR) sales talent
- Price: Contact Sales Gravy for pricing
Hiring great salespeople can be tough, especially if your business sells a product that requires a specific skill set or prerequisite knowledge like medical sales.
In just eight hours, Sales Gravy offers sales leaders and managers the competencies to build a long-term, high-performing team. For extra support and guidance, an advanced two-day course is available.
Reach Your Full Potential As a Sales Team
Great sales training programs will help you and your team members sell at your full potential. From higher quota and revenue attainment and better win rates to lower sales force turnover, the return will definitely justify the cost. If you’re still hesitant about using an external training program, you can always start your new hires on the right foot with a 30/60/90 day plan. Download the free, customizable training program template below.
Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.
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