Erica Santiago

Erica Santiago

Erica Santiago is a staff writer for HubSpot's marketing blog, content creator, and former journalist. During her four years in journalism, she used SEO best practices and digital marketing strategies to help stories rank at the top of SERPs. As a content creator, she employs various strategies to build her platform and connect with consumers. When she's not podcasting, filming, or writing, she's lounging in her Philadelphia, Pennsylvania, apartment with her two cats, Sushi and Wasabi.

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Ever wonder why short-form videos are so popular? Turns out there's a bit of psychology behind it.

Erica Santiago

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What's next for social media?

Erica Santiago recommends the Social Media Trends Report to stay up to date on what top companies are doing to stay ahead of the curve.

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