30 Fashion Brands That Marketers Can Learn From on Instagram

Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry.

Some of the best clothing brands on Instagram are masters of consumer engagement, and businesses from any industry could learn something from these inspirational feeds. In this post, we’ve compiled a list of 30 clothing brands — both big and small — crushing the game. For a deeper dive into how to build a presence on Instagram, check out our complete guide to Instagram marketing.

30 of the Best Clothing Brands to Follow on Instagram

1. Telfar @telfar

Telfar is a luxury brand well known for its bags and clothing. Like many brands on the list, it uses Instagram to share information about its products paired with high-quality product photos, videos, and user-generated content.

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2. J.Crew @jcrew

J.Crew has mastered the art of follower engagement on Instagram. Its vibrant feed inspires followers, whether via daily updated Stories, in-feed product announcements, or style inspo.

3. Anthropologie @anthropologie

With colorful images of its bright and patterned styles, Anthropologie’s feed is a visual smorgasbord of inspiration.

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4. Girlfriend Collective @girlfriend

Girlfriend Collective experienced explosive social media growth after advertising a free leggings promotion. Its feed engages customers with stunning product photography of its minimal styles and funny memes related to its products.

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5. BRKLN Bloke @brklynbloke

Brkln Bloke is a Brooklyn-based streetwear brand that has mastered the art of sharing its products in the wild, helping followers get styling inspiration for their purchases.

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6.Nike @nike

The behemoth athletic brand has enthusiastically embraced video content and regularly shares clips with its impressive 263 Million followers. Its feed features a motivational mix of professional athletes and everyday people, which directly aligns with its brand mission that Nike is for everyone.

7. Paloma Wool @palomawool

>In the image below, Paloma Wool shares a carousel of photos showing audiences different ways to wear one of its products, the Berlin multi-position belt. This gives wearers and audiences inspiration for how to use the product and can also inspire a new purchase if someone sees a style they like.

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8. Kate Spade @katespadeny

Despite being a well-established label, Kate Spade’s Instagram has a distinct personal touch that sets it apart from similar brands. Its profile features outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade Studio.

9. Hermoza @the_hermoza

Hermoza leverages one of Instagram's impactful native features — shoppable posts and a storefront. Each post has a “View Shop” CTA, and clicking on it leads audiences to an Instagram storefront where they can discover more products or even make a purchase without leaving the app.

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10. House of Sunny @houseofsunny

House of Sunny’s approach to Instagram is worth replicating as it ensures followers always have a source for inspiration for using its products. It specifically calls attention to styling opportunities with a permanent Story Highlight called “As Seen On,” where people can click through a series of UGC to discover unique ways to style its clothing.

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11. Eileen Fisher @eileenfisherny

Eileen Fisher emphasizes its quality materials and environmentally friendly production processes on Instagram, and landing on its profile brings you to three pinned posts displaying the lifecycle of the products it uses and how it champions sustainability.

12. Sandy Liang @sandyliang

Sandy Liang is well known for creating unique versions of everyday staples. On Instagram, the brand shares lookbooks for its clothing and accessories, giving followers inspiration for what and how to wear its products. The image below is a lookbook giving inspo on what to wear when visiting a friend.

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13. Asos @asos

British online fashion retailer ASOS updates its feed regularly with colorful and bold product features. It stands out from the crowd with a video-first Instagram strategy, only rarely sharing still photos, allowing followers to interact and engage with content.

14. Aerie @aerie

Scrolling through Aerie’s Instagram feed is like taking a tropical beach getaway. The lingerie and bathing suit brand has been applauded for its commitment to unretouched photos in its print ads, and it continues this effort on its Instagram, creating a cohesive brand image.

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15. Ziran @theziran

Ziran merges ancient Chinese techniques, luxury fashion, and sustainable practices to create its clothing brand. On its Instagram, behind-the-scenes content about how the brand came to be, gives people a glimpse into the people and processes that bring their favorite brand to life.

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16. Aime Leon Dore @aimeleondore

Aime Leon Dore shares product announcements in videos that align with the product's intended use. For example, the video below announces an upcoming collaboration with Woolrich, a brand well-known for its durability. The video features models in activities that might cause wear and tear to everyday products, but not those from the Aime Leon Dore x Woolrich collab.

17. Lisa Says Gah @lisasaysgah

It often uses Instagram for restock announcements so its followers know when their favorite products are available for purchase again. Doing this also helps drive more followers to the platform, as people will see Instagram as a way to get the most up-to-date information on their favorite brand.

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18. Tach @tach_clothing

>Tach uses Instagram to share exciting behind-the-scenes content. The image below is a sneak peek into its line sheets, which are usually only used as a sales tool to present products to buyers. Audiences are let in on its behind-the-scenes activity, which can be exciting.

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>19. Fossil @fossil

If you like photos of neatly organized items, then Fossil’s Instagram is for you. The accessories brand curates an impressive feed of food, fashion, and celebrities like James Phelps, generating audience excitement if they recognize their favorite actor.

20. Everlane @everlane

Everlane’s account has no shortage of beautiful product imagery, but it also features photos of customers wearing its clothes, inspiring travel photography, and tips on food and art destinations worldwide, giving audiences a well-rounded experience on its profile.

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>21. Bode @bode

>Bode is well known for its quilted jackets and one-of-a-kind clothing items. On Instagram, it shares videos explaining the background and inspiration for its collections, giving followers insight into the brand, its values, and what it stands for.

22. Teva @teva

Teva’s Instagram feed is proof that it’s possible to give your brand a modern update without losing the spirit of what made you successful in the first place. Its feed includes user-generated content of its shoes out in the wild and sleek product photos highlighting new styles.

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23. Zara @zara

Zara has made a name for itself by emulating the marketing of luxury brands, and its Instagram feed is no exception. Its account looks like a high-fashion magazine, with professional editorial shots of its varied clothing styles.

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24. Fjällräven @fjallravenofficial

The Instagram feed for Swedish outdoor apparel brand Fjällräven is less about its products and more about the adventurous spirit that has defined the company for almost 60 years.

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25. Madewell @madewell

Apparel brand Madewell is known for its relaxed, classic styles, and its Instagram clearly reflects this aesthetic. With bright sunny images of its latest products and collaborations, its feed is a fashion lover’s delight.

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26. The Row @therow

Another account that focuses less on its products and more on visual inspiration, The Row features vintage photos of art, architecture, and fashion — only occasionally sharing images and actual products — where they share a brand aesthetic that is bigger than just what it sells.

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27. Santos by Monica @santosbymonica

Santos by Monica’s Instagram grid is eye-catching as every post uses the same color scheme and creates a pleasing browsing experience, building a cohesive brand identity and helping people develop brand recognizability for its specific color schemes and hues.

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28. Carhartt WIP @carharttwip

Carhartt Work In Progress announces sales on its Instagram profile, a valuable way to ensure your different audiences are aware of your brand promotions. For example, if your Instagram followers aren’t subscribed to your mailing list, they won’t receive your newsletter announcing the sale, but they’ll see it in their feed.