How to Add a Link to Your Instagram Bio

Download Now: Free Instagram Templates for Business
Braden Becker
Braden Becker

Updated:

Published:

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.

how to put a link in instagram bio

Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.

What about Instagram?

Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio").

Access Now: 22 Free Business Instagram Templates

"Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.

But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.

Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.

On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption. On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio. You can also simply clean up your Instagram bio by creating a Start Page that will allow your followers to view all of your links across multiple platforms.

linkinbio_3linkinbio_4

Images via Newsweek

Things have changed at Instagram as of late, and you now have options to link to other pages you identify with right beneath your Instagram profile picture. But keep in mind that users who don't want their profile tagged in others' bios can opt to untag themselves.

It's best to reserve this space for the accounts you know would agree with the association you're making.

linkinbio_1

Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.

 

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

22 free Instagram stories and post templates that you can customize now.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO