Your sales pitch can make or break the deal, so it‘s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.
I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.
For this post, I‘d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard.
![Download Now: 4 Customizable Pitch Decks [Free Templates]](https://no-cache.hubspot.com/cta/default/53/6973e3b5-7aca-4e23-9231-b786d3bbafd0.png)
What is a sales pitch?
A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.
Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong. (Psst: If you need help creating a value proposition, we've got you covered.)
They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.
A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.
.png)
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
What is a product pitch?
A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.
As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.
How to Start a Pitch
Starting a pitch is arguably the hardest part. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.
When starting your pitch, you’ll want to integrate the following essential elements.
- Start with the problem. Always start with the problem. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
- Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
- Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.
Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.
Start off with a personal anecdote.
Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.
The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.
Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.
Ask a question that relates to the problem you solve.
Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.
Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”
Start with a stat that resonates and offers stakes.
Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?
Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”
Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.
How to Make a Sales Pitch
- Make it short.
- Make it clear.
- Explain who your customers are.
- Explain the problem they're facing.
- Explain how your product addresses their needs.
- Describe what success will look like as a result of using your product.
1. Make it short.
A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience‘s time and patience for long — at least not until they’re sold on your product.
2. Make it clear.
This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.
If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.
3. Explain who your customers are.
Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.
4. Explain the problem they're facing.
Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you‘re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
5. Explain how your product addresses their needs.
Here‘s where you start to bring it all home. You’ve established who you‘re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?
Robin Piree, filmmaker and creator of RobinPiree.com even notes, "Buyers are focused on their needs, and sellers are focused on the details of their offering. The goal of a successful pitch deck is to switch your focus from what you offer to how that meets your buyer's needs."
As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.
6. Describe what success what success with your product will look like.
Show the benefits of your product on a broader scale. In the example we‘ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.
Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.
So, how should you structure your sales pitch?
The Sales Pitch Framework
If you have time to properly expand and work on a conversation, touch on points of interest. Here's a framework you can use for building your pitch:
- Problem: Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
- Value Statement: Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
- How We Do It: Highlight unique differentiators and explain what you do.
- Proof Points: Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
- Customer Stories: Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
- Engaging Question: Close the pitch with an open-ended question, creating a space to have a conversation.
Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.
I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.
Nothing‘s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.
Distribution Matters
Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).
The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they're likely to respond.
Sales Pitch Ideas
- Tell a story.
- Include a value proposition.
- Personalize the sales pitch.
- Switch up your pitch.
- Practice your pitch.
- Try not to use metaphors.
- Create a WOW moment.
- Appeal to emotions.
- Back it up with facts.
- Tap into their fear of missing out.
- Educate them.
How can you make your sales pitch the best it can be? Here are some sales pitch ideas.
1. Tell a story.
Keep your listeners engaged by telling a brief story. The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.
If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.
For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.
2. Include a value proposition.
What value will you provide for this person or their company? While your pitch should be short and sweet, the value proposition is the core of your sales pitch. To offer the greatest amount of impact, your value prop should come after you identify the problem that your prospect faces in their day-to-day. The value prop is the proposed solution and is the make-or-break moment of your pitch.
Create a value proposition canvas to guide the wording of your value prop. Remember that the gain creator and pain relievers connect directly to the customer gains and pain points. Leveraging these two sections of your canvas will help you create a pitch that directly speaks to your prospect and their needs.
3. Personalize the sales pitch.
Who are you talking to? Make sure your sales pitch is relevant to them and piques their interest. You‘ll be able to customize it so it addresses the items that are most important to the person you’re speaking with.
This idea applies to any pitching method or technique you use. No matter what, the sales pitch should speak to your prospect’s highly specific pain points and needs. For instance, if you’re pitching your bookkeeping software to the sole proprietor of a freelance business, you might emphasize the easy and simple invoicing tool.
For personalization to have the most impact, you must have had a productive discovery call where you asked questions that uncovered your prospect’s most urgent needs. Leverage the information you found out during that process to hone your pitch.
4. Switch up your pitch.
There are a variety of sales pitch types to choose from:
- The One-Word Sales Pitch: Reduce the entirety of your value proposition and company mission to one word. For instance, HubSpot’s one-word sales pitch might be “growth.”
- The Question Sales Pitch: Opening your pitch with a question not only piques curiosity but also engages the end recipient. One example would be: How much money does your company waste on manual sales activities that could be automated?
- The Rhyming Sales Pitch: Using rhyme can make your pitch more memorable to buyers and even incite a laugh. For instance, if I were pitching Sales Hub to a potential business, I might say, Sales Hub covers every sales need from bottom to top and makes you an elite member of the sales automation club. I’m absolutely not a poet, though.
- The Subject Line Sales Pitch: If you’re primarily selling your product over email, you can craft a sales subject line that pitches the product to prospects.
- The Twitter Sales Pitch: You don’t need to get on Twitter for this one. Instead, think about how you’d word your pitch if you only had 280 characters to work with. What would you emphasize? What would you omit?
- The Pixar Sales Pitch: Place your ideal buyer persona, their key problem, and their solution in a story that more or less follows the familiar Pixar structure: Once upon a time _____. Every day, _____. One day _____. Because of that, _____. Until finally, _____.
Depending on the potential customer and situation, change up the type of pitch you use. Alternatively, as the sales process progresses, you can use different types of pitches and identify the ones that your prospect most effectively responds to.
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
5. Practice your pitch.
Practice, practice, practice. Once you've created your pitch, practice it so you feel comfortable presenting it in front of prospective clients. You can do this a few ways: By simply standing in front of a mirror and practicing, by filming yourself using your phone or laptop camera, or by role-playing with a colleague.
We especially recommend the last option because you can get live feedback during or after the exercise. Role playing is a valuable sales training technique that helps you build your pitching muscles while also putting you in situations where you’ll have to think on your feet. Your colleague might switch up the script on you, precisely to emulate what it would be like to speak with a prospect in real time.
6. Try not to use metaphors.
Odds are your sales pitch isn‘t happening in an English classroom. The idea of incorporating vivid, clever comparisons might seem effective in theory, but there’s a good chance you might confuse your prospect. Remember, you want to keep things clear.
If you feel compelled to use metaphors, keep them business-related or extremely familiar (like “it’s important to walk before you run” or “we should compare apples to apples”). Don’t use sports-related metaphors unless you’ve made a connection with your prospect on that basis — maybe they played baseball as a child like you did, or you’re both fans of the same sports team.
7. Create a WOW moment.
One way to ensure your pitch is memorable is by blowing the listener or recipient‘s mind. You might do this by stating a fact that is counter-intuitive, demonstrating the product/service’s best-selling point in a shocking way, telling an outlandish story, or emphasizing your product’s most unique feature.
For instance, let’s say that you’ve established your company’s customer service as one of your key selling points. During an office visit, you might take the prospect on a tour of the customer service floor to show them the service team in action, and even introduce them to the chief customer officer on a first-name basis. Talk about creating a positive impression! With that move, you’ll cement the authenticity of your claims while delighting your prospect.
8. Appeal to emotions.
Understanding your customers is central to consistently nailing sales pitches, and when you do, it's good to convey that. One way to do so is to use empathy, revolve your pitch around their life experience, and find commonalities between you and them. Try to find out small tidbits about their career, their upbringing, or even their childhood so you can use empathetic statements and connect on a more personal level.
If you’ve both worked at startups in the past, for instance, you can appeal to your prospects’ emotions by mentioning how limited budgets can be during those early startup days. You can then either help them feel glad that they have a larger budget now, or lead into the returns of your product.
9. Back it up with facts.
While consumers make decisions more often with emotion, they still need to rationalize the decision to themselves and/or other key stakeholders. By providing statistics or case studies that support the emotional appeal, you‘re providing credibility that will help them feel as though they’re making the right decision.
For case studies specifically, we recommend incorporating a few into your sales pitch presentation. If there’s no time to cover the specifics, include a QR code or shortened link where it’s easy for prospects to access your case study library. Alternatively, bring along a printed copy of a case study from a company that’s highly similar to your prospect’s.
10. Tap into their fear of missing out.
Fear of missing out (FOMO) is a powerful motivator and can create a great sense of urgency. The last thing you want is for them to be dazzled by your sales pitch but procrastinate long enough for that feeling to fade away. Instead, get them to take action right away.
11. Educate them.
You want to establish yourself as an authority in your space. Some interesting, relevant facts can help grab your customers' attention and add a certain degree of legitimacy and trustworthiness to your pitch. In addition, provide more resources that the prospect can refer to as they continue exploring your company and your offerings. That way, they can find out more at their own pace.
It’s also important to provide supplemental information that doesn’t necessarily educate them about your product but about how they can do things more efficiently at their business. For instance, if you sell design software, you can send them links to resources that teach them how to design assets for social media platforms.
Great Sales Pitch Examples
If you’re in need of inspiration, take a look at the following sales pitch examples. They're short, focus on the customer, and effectively convey value.
1. Phone Sales Pitch
Making a sales pitch over the phone gives you the opportunity to establish a personal connection with your prospect and guide them to the next step in the buying process. This is one of the most powerful pitching methods because it happens in real-time, allowing you to gauge interest and adjust your pitch accordingly.
Phone pitches are commonly done by cold calling, but can also be used in warm calls to existing leads or even follow-up calls after an initial contact.
So what does an effective phone sales pitch look like? Here’s an example:
“Hi [prospect’s name], this is [your name] from [your company name].
I’ve been doing some research on [prospect’s company name] and I’d love to learn more about [common buyer persona challenges].
At [your company name] we work with people like you to help with [value proposition 1, value proposition 2, and value proposition 3.]
Is this something you think could help with [common buyer persona challenges]?
Option 1: Yes, tell me more.
Great! [This is where you’re going to ask them to attend a demo, or continue the conversation with an Account Executive, or take whatever next steps are part of your sales process.]
Option 2: Objection
I understand. Is it ok if I send you a follow up email to review at your convenience? Then I can follow up with you tomorrow. [If yes, send the email and set a reminder to follow up. If no, thank them for their time and ask if there’s another point of contact they can connect you with. Follow up with an email. This may be a better way to connect. Make sure to include resources that clearly explain what your company does and ask to continue the conversation].”
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
Why This Sales Pitch Works:
- It shows that the sales rep has done their research.
- It demonstrates value.
- It reminds the prospect of a pain point they have.
- The script provides a solution on what to do if the prospect objects to the offer.
Check out HubSpot’s sales call templates for more inspiration on how to create a winning phone sales pitch.
2. Voicemail Sales Pitch
Not every phone sales pitch goes as planned. In fact, 80% of sales calls go to voicemail. That’s why you always need a voicemail sales pitch on hand just in case your prospect doesn’t pick up.
When leaving a voicemail, you have the opportunity to make an attention-grabbing message that piques the curiosity of your prospect. A well-crafted voicemail pitch can create a sense of urgency and leave your prospects more motivated to return the call.
If you continue to have trouble getting in contact with a prospect, keep trying. The more you call them, the more likely they will pick up eventually — it just might take some persistence.
Check out this example of a successful voicemail sales pitch:
“Hi there! This is Xander calling from Immunity Industries. I was hoping to connect with the person who’s in charge of employee healthcare in your business.
If that person could please call me back at 1-787-555-8483, I’d love to talk and see how we can work together to improve the employee healthcare experience at your company.
I look forward to hearing back from you. Thanks and have a great day!”
Why This Sales Pitch Works:
- It states who the sales rep is and why they are calling.
- It mentions how the prospect could benefit by returning the call.
- It provides instructions on how to respond.
You can also use voicemail as a way to redirect your prospect to another channel, such as email. For instance you could leave a message saying something like, “Hey Sarah, it’s Katie from XYZ. No need to call me back. I’m calling to let you know I just sent you an email with some marketing statistics I think you’ll appreciate. Let me know what you think!”
For more examples on how to leave an intriguing voicemail, check out HubSpot’s free voicemail script templates.
3. Email Sales Pitch
When you have a large number of prospects to contact and don’t have the time to call each one, sales emails are a great way to connect. One of the major benefits of pitching via email is convenience. Emails can be accessed anywhere at any time, allowing your prospect to review the pitch whenever it works for them. Plus, it can be saved for future reference.
While it may be tempting to send out a generic pitch to all your prospects as a way to save time, it’s important that each email pitch is well-written, compelling, and tailored to each recipient. Emails that are too spammy and salesy are more likely to end up in the trash and leave you on read.
Here’s an example of what an effective email sales pitch looks like:
“Hi Taylor,
I’m Joanie from ABC Growth, an SEO agency that helps our customers grow their organic traffic.
I'm sure you’re busy, so I’ll just focus on a few key benefits we offer and why our clients trust us with their marketing:
Our team of SEO experts stay up to date with the latest industry trends, algorithms, and best practices — so you don't have to.
We create customized strategies based on your company's unique needs and goals.
We provide regular reports and analytics to track your website's organic growth.
If this interests you, I‘m happy to provide more information. Let me know if you’d like me to send you an overview of our services or schedule a meeting.
Best,
Joanie”
Why This Sales Pitch Works:
- It’s clear and concise, and even acknowledges that the prospect is busy.
- Value is quickly and clearly demonstrated.
- It uses bullet points to draw attention to the benefits of using the service.
There are tons of different ways to write an email pitch, especially since each prospect has their own unique needs and pain points. To save some time, check out HubSpot’s free sales email templates.
4. Sales Presentation Pitch
If you’re lucky enough to make a pitch in person, you’ll need to prepare a sales deck, which is a presentation used to enhance your pitch. Sales decks are often created with programs like PowerPoint, Google Slides, and Keynote.
A sales presentation pitch can be beneficial because it uses visual elements, like images, graphics, and charts, to showcase your product features, benefits, and value proposition. Plus, the structured format ensures a logical flow of key points and keeps the presentation focused instead of overwhelming your prospect with too much information.
Take a look at this sales deck pitch for UpstartWorks:
UpstartWorks utilizes an animated slide presentation to communicate with their prospects. Plus, they even have a PDF version of the slides to distribute when the presentation is over.
Why This Sales Pitch Works:
- It lists all of the benefits of working with the company.
- It uses data to communicate why e-commerce isn’t going anywhere.
- It demonstrates expertise.
- It uses engaging visuals to capture the audience’s attention.
Don’t have time to create your next slide deck? HubSpot’s free powerpoint templates can give you the kick start you need to create a visually compelling presentation.
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
5. Elevator Pitch
No matter what type of situation you’re in, you’ll want to have a quick and easy sales pitch ready-to-go at any moment. That’s where elevator pitches come in. The idea is that you quickly and effectively convey the key value proposition, benefits, and unique selling points of your offering in 60 seconds or less – aka the duration of an elevator ride.
An elevator pitch can come in handy at networking events, job interviews, industry conferences, or any situation where a quick and compelling introduction is needed.
Here’s an example of an elevator pitch that can be used for a sales opportunity:
“Hi Jackson – thanks for taking the time to hear me out.
Let me start off with a question: do you have trouble syncing your contacts with your current CRM?
Well, that’s what we’re trying to fix with HubSpot. In short, we unite scaling companies’ contacts throughout all of their marketing, sales, and customer service efforts.
The reason we think HubSpot will be a great fit for you is because we’ve read your company is growing rapidly. We know you need a sustainable solution for all of your teams to connect with your customers, and HubSpot can help you with that. Over 100,000 customers have trusted us to help their companies grow better due to the stronger alignment they gain between their customer-facing teams.
So let me ask you, is HubSpot something you’d like to learn some more about?”
Why This Sales Pitch Works:
- It starts off with a question to grab the prospect’s attention.
- It reminds you of a frequent pain point.
- It provides a solution to the pain point.
- It invites the prospect to learn more about the offering.
For more elevator pitches — including ones that can be used for networking and investment opportunities — check out HubSpot’s free elevator pitch templates.
6. Video Sales Letter
A video sales letter, takes the key elements of any other sales pitch and presents them in video form. They can be used in various ways, such as on websites, landing pages, social media platforms, or sent directly to your leads.
The major benefit of going with a video sales letter is that videos provide an opportunity to tell a compelling story about your product or service in a way that you can’t with other mediums. By combining visuals, narration, and music, you can really capture the attention of your prospect, evoke emotions, and make a lasting impression that can help move the buying process forward.
Glorify’s video sales letter for their instant background removal is a great example:
“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!
Create beautiful, high converting e-commerce images, with just a few clicks.
Glorify is the brand new cloud-based Graphic design software specially developed for the internet marketers, e-commerce vendors, influencers, social media manager, as well as growth hacker. It’s primarily designed for everyone who’s not a specialist in visuals designing. With simply a few clicks any person can produce sensational item pictures, social media graphics, books, logo designs, etc.”
Why This Sales Pitch Works:
- It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
- It’s fast-paced and gets right to the point.
- Its use of animated visuals and catchy audio make it engaging to watch.
- It demonstrates how to use the tool.
7. Social Sales Pitch
Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling.
Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.
Here’s an example of social sales pitch that works when you have a mutual connection:
"Hi Avery,
I noticed that we have a mutual connection — Christina Delgado. She’s actually a customer of ours. Her company was able to increase its blog publish rate by 20% by leveraging our solution.
Since you also manage a blog, I imagine you would also like to see similar results on your own team. Would you like to hear more?
- Kaitlyn"
Why This Sales Pitch Works:
- It immediately establishes credibility.
- It shows how the product has worked for other customers.
- It gives you a chance to learn more.
- It demonstrates value.
Take your social sales pitches to the next level by using some of the tips in HubSpot’s free guide on social selling.
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
8. Website Sales Pitch
A website sales pitch refers to the persuasive messaging and strategic content displayed on a website to attract and convert potential customers. It aims to capture visitors' attention, engage them with compelling content, and guide them towards taking a desired action, such as making a purchase, filling out a form, or contacting your business.
Compelling website pitches often include storytelling, product or service descriptions, customer testimonials, and persuasive elements like pricing incentives or limited-time offers.
Here’s a great example of a website sales pitch from LISNR:
"In 2012, one single belief brought LISNR’s founders together: ultrasonic audio is better. These individuals understood the growing need for a device- and platform-independent solution for sending short communication back and forth at the software level. They believed that companies shouldn’t have to spend on costly hardware or processes to drive more friction-less and connected experiences.
To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”
Why This Sales Pitch Works:
- It uses the company’s origin story as a storytelling device.
- It communicates the company’s values.
- It differentiates its product from others on the market.
- It shows how much the company has grown over time.
9. Follow-Up Pitch
So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.
Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.
Here’s a great example of a follow-up after connecting with a prospect on social media:
“Hey Jun,
It was great to connect with you on LinkedIn last week. I’m touching base again with a few resources that I think would be helpful as your business tries to grow its marketing program.
- Marketing Plan Template: Use this to outline your marketing strategy this year.
- Digital Marketing Ebook: An introductory guide for small businesses.
- Advertising Planning Kit: Templates and a guide for smarter advertising.
If this isn’t a good time for us to connect, I’d love for us to stay in contact. Submit this form so you can be the first to learn about our marketing and product updates straight from me.
I’ll be looking out for your submission.
Thanks!
Alison”
Why This Sales Pitch Works:
- It states how the sales rep and prospect initially connected.
- It cuts to the chase.
- It demonstrates value by providing resources that may be useful to the prospect.
- It includes a call to action that asks the prospect to sign up for a newsletter.
Following-up can feel awkward sometimes, especially when you’re new to sales. HubSpot’s follow-up email templates can help you create friendly follow-ups without all the stress.
Why A Short Sales Pitch is A Good Pitch
An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.
Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.
.jpg)
![How to Win a Deal on Shark Tank: The Anatomy of a Perfect Business Pitch [Infographic]](https://blog.hubspot.com/hubfs/________SHARK (1).jpg)
![6 Essential Elements of a Successful Sales Pitch or Presentation [Infographic]](https://blog.hubspot.com/hubfs/sales-pitch.jpg)
