Sophia Bernazzani Barron

Sophia is the Director of Product & Channel Marketing at Owl Labs, helping people find solutions through organic search. Before that, she served as Editor and Team Lead for the Service Blog at HubSpot. Her topics of expertise include product positioning and messaging, market research and analysis, go-to-market product planning and execution, sales enablement, and full-funnel content creation. She also writes about team development and people management at high-growth tech companies. When Sophia isn't working, you can find her doing yoga outside, drinking iced coffee, or playing with animals.

The 29 Best Customer Service Books You Need to Read

It's valuable to learn from those who have succeeded in what you’re already doing. Read these custom...

6/9/21

17 Customer Service Chatbot Examples (& How You Should Be Us...

Read how your customers want to interact with customer service chatbots — and how they don't — to ta...

Sophia Bernazzani Barron
Updated 9/20/23
50 Customer Service Quotes to Inspire Your Team

See 50 empowering customer service quotes from business and motivational leaders from around the wor...

Sophia Bernazzani Barron
Updated 7/17/23
How to Calculate Churn Rate in 5 Easy Steps [Definition + Fo...

What is churn rate, and how do you calculate it? Learn about customer churn rate and revenue churn r...

Sophia Bernazzani Barron
Updated 10/24/22
Customer Loyalty and Retention: 13 Ways to Improve Yours

Customer loyalty and retention are key to revenue generation. Discover how they differ, how to calcu...

Sophia Bernazzani Barron
Updated 7/6/23